— What makes something memorable?, summary
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e.g.: if you're going to retrieve words by what they're rhyming w/, encode them as rhymes. If you're going to be asked to retrieve them by meaning, encode their meaning (drawing them is a good option here). If you abstract this idea, you get: optimize transfer-appropriate processing
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this is just ~ if you want to pass a law school exam, practice taking law school exams; but I apparently I like occasionally restating this idea